Content is king, unfortunately, is not always easy to produce high-quality content.
When you have trouble with keeping up the content release schedule you’ve got another source for producing content. Instead of continuously producing new content you can use some of your available time to updating old content. If you hire a writer or you write it by yourself, you don’t want that value to be wasted.
First, it will be easier to get this content ranked. It has a longer history than new posts. The life of your post has a big impact on the search engines. Also, you don’t have to spend as much time or money generating new content. It allows you to secure the release schedule without spending hours on developing new content.
The first way to update your old post is to check if there are new developments or news related to the topic of the blog posts. For example, if you created blog posts about social media marketing that was published in 2015, there’s a good chance that there are new techniques to discuss. Also, any post that includes data or status could be updated as new stats are released.
Once you get updated data or news, you can include it in your blog post. Don’t forget to make a note at the very top of the post that the content has been updated to include new figures or data. You then include the updates in your content. Instead of deleting old sections of your content to include the new information, you should include the new information in notes below the existing content.
You can create your own videos to provide more detail on your niche topic, or find a relevant video on YouTube and include it in your post’s content. Infographics are also good to use to provide new data. You can even include an infographic that compares the old information with the new one. This way your readers will see how the topic changed since last year.
After you’ve updated your content, you should share it on social media. Use your marketing strategies to get people to read your updated post. Make sure that the page includes updated time stamp. Then you need to make sure that search engines are aware of updated content. Submit your sitemap to google search engine and don’t forget to render and request indexing in Google Webmasters Tools.
Updating old content is not only the way to make your old post useful. You can also recycle your old content into a new format. This includes videos, infographics, ebooks or guides. This updated formats can be linked to from the existing blog post. For example: At the end of the old post you can include a call to action directing visitors to the source of your new content. You can even use your old content as a free offer for your lead magnet.
When you are recycling your old content into an infographic, ebook or video you simply need to highlight the main details of your content. For infographic make a list of the most important facts/details presented in your content. Then create an image related to your content. There are several programs that provide templates for the infographics or if you are good with graphic design software, you can use it to create your infographics from scratch.
If you decide to recycle your content into a video, first you should copy your content and paste it into a word processing document. Then you can rewrite your content so each paragraph has only 3 sentences. The purpose of it is to make the content extremely easy to read. The total word count will make an impact on the video. If there are too many words per paragraph, you will not be able to read it as smooth as you should. People who will watch your videos should not have problems with understanding what you are explaining. The average person speaks about 180 words per minute. So 500 words article will take about 5 minutes to read our loud.
Here is a key, most people start to lose interest in about 2 minutes. That’s why you should focus on the most valuable information from your article.
Another great way to recycle your old content is to compile several blog posts into an Ebook or guide. To do it, simply select 5 to 10 blog posts that cover similar topics. Arrange their posts in order based on the information that they provide. Each post should be a different chapter in your ebook.
These tips will help you make better use of old content and will help you save time when you get stuck while thinking about creating new content.
I’ve been there, many times I lost so much time only thinking “what should I write next?”. Instead of wasting your time, update your old content! It might have even more power than the fresh new posts that people and search engines are not even aware of.
That’s because a post is few years old doesn’t mean that it can’t help improve search engine rankings. Update the posts or recycle it for use as a lead magnet or to drive traffic to older posts.
Thank you for reading!
Have an awesome day!