Entrepreneur – Sales and Marketing

Dear Small Business Owner,

Your first job as a business owner is to get customers.

Your second job is to create a sales process that is repeatable.

This is called a “Customer Acquisition Process.”

Once you have this in place, you can consistently get more customers and re-invest that money back into traffic, which spurs growth.

Our partners & we took a Customer Acquisition Process and created a “blueprint” that will work for any business.

This blueprint is not based on “pie in the sky” theories about what should work.

It’s based on REAL results from profitable businesses. Every dollar that was earned in the real world of direct response marketing.

“Direct response marketing” means that we run measurable marketing campaigns to targeted groups of people.

Below, you can find more information needed for growing your business.

How to Identify Your Ideal Customer:

You don’t sell makeup to men, and you don’t sell aftershave to women. Even the best product in the world won’t sell to the wrong audience. You’ll learn how to increase sales by targeting your ideal customer.

Traffic and Conversion 101:

Traffic is the lifeblood of any business, but it’s only half of the equation. To turn traffic into sales, you need to master conversions. You’ll get an overview of these concepts and how they apply to different types of businesses.

Sales Funnels Explained:

Sales funnels naturally lead people from prospects to buyers. You’ll learn the basic elements of effective sales funnels that will consistently generate sales for your business.

Choosing the Right Business Model:

Not all business models are created equal. You’ll learn how to choose the best business model for you to hit your income targets and create your dream lifestyle.

How to Choose Your Niche:

Some very talented people end up in the wrong niche and unhappy (and unsuccessful) as a result. We’ll show you how to choose the right niche, so you will make more money and enjoy the journey.

The Benefits of Paid Traffic:

You’ll learn the truth about traffic, why free traffic is an illusion, and how to grow your business quickly with paid traffic.

The Anatomy of a Successful Ad Campaign:

You’ll get a step-by-step walkthrough of a successful ad campaign for a well-known traffic source like Facebook, Google, or YouTube.

The #1 Traffic Source That No One Talks About:

Solo ads are the #1 source of traffic for many successful online marketers. You’ll learn the Do’s and Don’ts of solo ads and how to get an instant influx of sales with each buy.

The Importance of Conversions:

New business owners tend to focus on traffic, but when you master conversions, everything else falls into place. You can buy more traffic and grow your business while staying profitable. We’ll drive this point home by showing you how a small increase in conversions can have a dramatic effect on revenue.

How to Increase Conversions Online:

In this session, you’ll learn how to get more leads and sales by improving elements of your landing pages, sales pages, and order forms.

How to Increase Conversions Offline:

Whether you’re closing sales over the phone or in person, there are fundamental rules for offline conversions. We’ll discuss these strategies and how to apply them to your business.

What Is a Front End Offer?

A front-end offer is a low-priced product or service that your customer (usually) buys first. Without a good front-end, you don’t have a business. You’ll learn exactly what a front-end offer is and how it differs from a back-end offer.

How to Model Successful Front-End Offers:

We’ll dissect the front-end offers that have generated millions of dollars for our partners, and show you how to reverse engineer our offers to create your own.

The Elements of a Winning Front-End Offer:

All successful front-end offers share elements that entice people to buy. You’ll learn about these elements, including the identification of your prospect’s problem and the solution (your product); a description of features and benefits; and other elements like scarcity, urgency, and social proof.

What Is a High-Ticket Offer?

A high-ticket offer is a high-priced product (or service) at $1,000 (and up) sold to existing customers on the back end. You’ll learn exactly what a high-ticket offer is, including examples from different industries.

How to Model Successful High-Ticket Offers:

We’ll show you how to model industry-leading high-ticket offers that have generated TENS of millions of dollars.

How to Ascend Customers up the Product Staircase:

You’ll learn how to create several “levels” of high-ticket offers and ascend your customers up a product staircase from $1,000 to $50,000 (and up).

How to Sell High-Ticket Offers:

Selling at $1,000 (and up) is different but not as hard as you think. You’ll learn how to get other people to sell high-ticket offers for you over the phone. PLUS … we’ll give you a step-by-step blueprint for creating automated webinars that can generate $1,000 sales on autopilot.

Email Marketing Explained:

Email marketing is the fastest (and cheapest) way to generate sales. But most business owners don’t take full advantage of it. You’ll learn the Do’s and Don’ts of email marketing including how often to email your list, the difference between promotional and content emails, and how to automatically generate sales with auto-responders.

The Value of Your List:

When you build a list of email subscribers, you have an asset that you can use to bring in cash at will. We’ll show you how to build an email list, how to nurture those leads, and how to write profit-pulling emails.

Salesmanship 101:

Don’t worry; we won’t turn you into a used-car salesman. This training will show you the basics of modern selling and leading people to their own buying decision without pushy sales tactics. These concepts are essential for you to understand even if you have other people sell for you.

Copywriting 101:

Copywriting is “salesmanship” in print, and it gets your marketing message out to a much larger audience. You’ll learn the basics of copywriting including the elements of a sales letter, how to write a headline, and how to find (and how much to pay) a copywriter. (Note: Even if you hate writing, you need to understand this in order to hire copywriters.)

How to Find and Hire Your First Staff:

As your business grows, you’ll need to hire more staff to do the things you don’t know how to do (build websites, etc.) and the things you don’t want to do (like customer service). You’ll learn how to find and hire talented people using job posting sites and other resources.

How to Manage Your Staff:

You’ll learn the Pros and Cons of independent contractors vs. employees, and how to manage your staff. Even if you’re not a natural manager, you need to understand these concepts so you can put a good manager in place.

How to Plan Your Customer Acquisition Process:

Once you understand all the elements that go into your Customer Acquisition Process, you can map out the process for your business. We’ll show you how to do this using free “mind mapping” tools.

How to Implement Your Customer Acquisition Process:

The biggest mistake that new business owners make is trying to get everything perfect. You’ll learn what you need to do to quickly get your Customer Acquisition Process launched, and then adjust as results come in.

How to Track Your Success:

Numbers never lie. If you track your Customer Acquisition Process, you will increase profits. In this session, you’ll learn the key metrics to watch, how Perry Marshall’s famous “Economics Triangle” applies to your business and the single most important number you need to know.