What Is Affiliate Marketing?
What Is Affiliate Marketing?
Affiliate Marketing is a business model whereby you (the affiliate) promote other people’s products to potential buyers. When a sale is made, you earn a commission. The commission is usually 20% to 50% especially on sites like Clickbank.com and Clicksure.com.
Affiliate marketing can take several forms. In fact, a lot of us started our online businesses promoting other people’s product for a cut. It can be profitable for newbie marketers and comes with a lot of benefits.
The Benefits of Affiliate Marketing
1. It does not require a sizable investment on your part (the affiliate). This means you can get started today and start making money. The affiliate marketing program provides an easy way to create additional sources of income for website publishers and owners. Marketing banners of merchants’ products generate instant sales wherein you get a commission.
2. The affiliate (you) does not have to bother about customer service, bookkeeping and accounting, and refunds since in affiliate marketing, the merchant (product owner) takes care of everything. All you are required to do is pre-sell the buyer and lead them to the sales page.
3. As an affiliate marketer, you’re your own boss and can work at your pace. No matter where you currently live or the situation of your country, you can work part time, full time and make enough money to live a worthwhile life.
4. An affiliate doesn’t need to quit his/her job as yet. You can combine your present job and use affiliate marketing income to supplement your income. Even while on holiday or vacation, with your laptop connected to the Internet, you can earn enough income to live the Dot Com Lifestyle.
…And so much more.
What about disadvantages? Ten years ago, affiliate marketing was a valid option for Internet marketing beginners. It was easy to make some real money. You would sign up for Google AdWords, start sending traffic to your affiliate links and get paid consistent commissions. It was interesting and still is, but you’ve got to do it the right way. At the time, clicks that were worth dollars cost only pennies. Then Google shut down the entire affiliate marketing industry with their famous “slaps.” In addition to Google changing their rules, steadily rising traffic prices make the whole process a lot more expensive.
Without cheap traffic, the affiliate marketing model breaks down. It’s just not profitable to pay high prices for traffic for the volume of sales it creates.
Example: You might have to spend $200 on traffic to make a $300 sale, but what happens if the price of traffic rises, which it already has.
Increased competition pushes up traffic prices and the Average Cost Per Click (CPCs) rises…
You are unlikely to make a decent profit, eliminating any benefit from the time and money you have invested. The only way to benefit is when you have high converting sales funnel that takes the traffic, engages the prospects and converts them to customers. If not, your success online is driving on a shaky bridge. The best way to make a six- or seven-figure income online is to create your own info products and your own sales funnels. Though this is highly profitable, it’s also the hardest, most expensive and most time-consuming way to make money online.
Why The Odds Are Stacked
Against You When You Start Out…
Many people will not succeed online because of the challenges, the roadblocks and the new things to learn:
Write Good Copy
You might need to learn how to write persuasive sales copy. Your target audience has money to spend on your products, but if you don’t know how to ignite the fire in them – no purchase can be made. That’s why copywriting is of utmost importance. If you can master this single skill,
you’re guaranteed success online. But do you have all the time in the world to learn how to copywrite?
You know that creating your own product will generate more income for you, right? Yes, affiliate marketing works but you may have to work harder to keep your commissions alive. That’s why you need to learn how to create your own information product.
Create A Sales Funnel (squeeze page, sales page, email follow-up, etc.)
The sales funnel is so essential to your online business success. Beginners usually find it difficult to create squeeze pages to start building their email list. While “the money is in the list,” you need to create a lead capture page first, not to mention email follow-up letters. Having a list of potential buyers is one thing, persuading them to buy your product is another thing. It’s a skill you must learn — but how would you do that if you were still new to the industry?
Setup A Merchant Account
To sell your digital products online, you need to learn how to apply for and set up a merchant account to process credit card payments, initiate refunds and process chargebacks. You’ll also need to recruit an army of affiliates. There are lots of resources online to guide you in this respect when you’re ready. Just Google it and you’ll have access to thousands of training.
Integrate Shopping Carts With Your Email Auto-Responder And Payment Gateway
You need to be a technical nerd before you can easily integrate your email autoresponder and the payment gateway. Of course, you can learn how to do it, but be prepared to invest a lot of time in trial and error before you nail it.
Handle Customer Support
Customer Relationship Management (CRM) is an aspect of your online business, in which you should invest quality time. That’s because if your customers are not satisfied, you’re truly not in business. Do you have a phobia for speaking with people on phone? What about engaging with customers in order to find out what their challenges are?
The truth is customer support is really simple and fun if you know what to say and how to say it. But don’t worry because we have a lot of training and resources to guide you in this area.
Deal With Refunds And Chargebacks
What if a buyer asks for a refund, do you know you can rectify the ugly situation amicably and still retain the customer? That’s a skill you’ve to learn. But how can you master it when you’re new to the game?
Constantly Split Test Your Offers
How do you determine the best offers that potential buyers want? Split testing is what makes the difference between information marketers who make millions in sales and those who struggle to pay their bills.
When you’re starting out, you don’t know how to split test or the tools needed to make it work. You have to learn all of that and it’s a big challenge that can discourage you from continuing. But you don’t have to… we have the solution for you.
Set Up Automated Webinars
One powerful way to position yourself as an authority, drive targeted traffic to your offers, build a loyal list of subscribers and make more money than you can spend is to host webinars. Better yet, automate the webinars so that its operations run smoothly while giving you the results without your direct effort. How do you automate your webinars? The funny thing is that most experts don’t even know how to do it. What they usually do is to “outsource” the work to professionals.
When you join us at PERBIZGRO, you’ll join our mastermind group to learn to outsource and how to profit BIG using other people’s time (OPT).
… and the list goes on
These things can take years (and a lot of money) to master — and in the quest to master these things, 97% of people will fail. If you want to start making money online and you want to run a business you need to ask yourself: “Do I want to wait few more years and overcome all the obstacles in order to build my own affiliate marketing / online business?”. If you are hungry for success and you want to start making money today it will be better for you to join an Affiliate Company. You will get proper training, you will get tools and “done for you” sales letters.
Thank you for reading!
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